Ep 9: How to Be Creative in an Uncreative Industry – Wes Moss

This week on The EnTRUEpreneurship Podcast, we welcome Wes Moss, acclaimed author and radio personality and Chief Investment Strategist at Capital Investment Advisors in Atlanta, Georgia. In a seemingly uncreative industry, Wes’s passion for content creation has grown his small investment firm into a powerhouse, with well over $2B in assets under management.

Wes shares his unique journey —including a stint on season 2 of The Apprentice — which has taught him that compelling stories, hustle, and perseverance can breed entrepreneurial success in any industry. Wes also gives us insight into what, in his opinion, is the secret to prolonged success, in a world that’s moving towards automation.

The EnTRUEpreneurship Takeaway:

“You might have 20 years before things blossom, but if there’s something inside of you driving you — knowing you’re doing the right thing and it'll ultimately pay off — that’s the voice that drives you.”

Key Topics Discussed:

1:45 difference

3:47: Wes retells his beginnings as an entrepreneur, forming and running a kids’ summer camp as a 14-year-old, where he learned what it felt like to call his own shots on marketing and execution.

9:04: Wes talks about his start in the investment banking industry and about the perks of working for a large firm before embarking on his own entrepreneurial pursuits.

15:00: Wes shares his inflection point on season 2 of The Apprentice, where he “learned how the world works.” Here, he discovers how meeting the demand for good content can drive business results.

19:57: After years of seeing minimal return on his content, Wes retells the time when his efforts started to gain actual traction.

23:27: Wes recaps his “dark days” as an investor — navigating wealth management in a tanking economy — and the inner beliefs that pushed him through the tough times.

26:45: Wes discusses what continues to drive him every day as an entrepreneur and discusses the invaluable nature of progress, both personally and professionally.

29:59: Wes shares what, in his opinion, is the secret to prolonged professional success, especially in industries that are outsourcing jobs to automation.

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